Alzheimer's Association's Subzero Heroes

February 1st, 2014 -

Contact: Karen Finnegan Phone: 845-471-2655 kfinnegan@alz.org[THE ALZHEIMER’S ASSOCIATION’S

SUBZERO HEROES EVENT 

 Highland, NY Residents Raise Funds for Alzheimer’s Association  [newline] Care, Support & Research Programs [newline]  [newline] [Highland, NY 2.1.2014] – [Town of Lloyd] join hundreds of Heroes and Sidekicks who will be participating participate in the Alzheimer’s Association’s Subzero Heroes Ice Jump at Berean Lake in Highland.  The Jump is scheduled for Saturday, February 1 at Berean Lake in Highland, NY. [

There are expected to be over 150 Heroes  jumping into the freezing waters of Berean Lake. These Heroes will be travelling from all over the Hudson Valley and some as far as Long Island and PA to participate. Fundraising dollars given to participants of Subzero Heroes fuel the Alzheimer’s Association’s mission-related initiatives of care, support and research. In addition, the media coverage of Subzero Heroes helps to change the level of Alzheimer’s awareness in the  community. Start or join a team today at www.subzeroheroes.org.

About Subzero Heroes: The Alzheimer’s Association Subzero Heroes event raises awareness and funds for Alzheimer care, support and research.  The event started on a chilly February afternoon in 2011 where 25 Heroes dove into a frozen lake and raised $8,000. Now hundreds of Heroes line up to jump and over $60,000 is expected to be raised at the event, just three years later. 

About the Alzheimer's Association: The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

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