A back-to-school commercial from J.C. Penney that has aired this summer is getting lots of attention from parents, some of whom say it sends the wrong message.
The ad, narrated by a woman singing the praises of the department store chain as she shops for her kids, emphasizes J.C. Penney has all the “brands they have to have.”
“I’ve been told this stuff can make or break your entire year,” the woman says in the voice over as the commercial shows a boy sitting in the cafeteria surrounded by friends. Suddenly, all the friends are gone, and the boy is sitting alone, looking around wistfully. Watch for yourself.
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