The Weeknd Shells Out $7M Of His Own Money To His Upcoming Super Bowl Halftime Show Performance

January 29, 2021
The Weeknd Shells Out $7M Of His Own Money To His Upcoming Super Bowl Halftime Show Performance
  • The NFL’s biggest game of the year is next weekend and The Weeknd is sparing no expense on his halftime show performance.
  • Speaking with Billboard, The Weeknd explains why he spent $7 million of his own money for his performance.
  • “We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl,” said The Weeknd.
  • The “After Hours” singer has created a cinematic experience in every video he’s released, even committing to prosthetics during live performances and appearances to remain “in character.”