Advertising with K104.7

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Sales Manager: Mary Ridings
Jimmy Lyles– Promotions Director

Why Radio? Why K104?

  • You’ll save money with more efficiency and less ad clutter!
  • Radio is an invited guest in virtually every home, car and workplace in America every day!
  • You’ll be targeting your key prospects!
  • Radio attracts your best customers!
  • You’ll reach your customers on the go!
  • Radio captures attention and builds market share!
  • On radio, you’ll reach people in more places than any other media!
  • Radio reaches virtually everyone!
  • You’ll reach your customers as they plan their purchases!
  • Radio is flexible!
  • You’ll reach your customers during peak purchasing hours!
  • Radio is the only real “at work” medium!
  • Because nothing is more persuasive than the sound of the human voice, only radio can create a one-on-one relationship with your customers!
  • Radio delivers results!
Top 10 Reasons To Advertise With K104.7

1. K104 creates store traffic
The more people who know about your business, the more opportunities you have to make a sale.

2. K104 attracts new customers
Your market changes constantly… The shopper who wouldn’t consider your business in the past may be a prime prospect now.

3. K104 encourages repeat business
Businesses must promote to get former customers to return, and to seek new ones.

4. K104 generates continuous business
Advertising can generate traffic now… and in the future!

5. K104 is an investment in success
Advertising gives you a long-term advantage over your competitors who may be cutting back on their advertising.

6. K104 keeps your business in the competitive race
There are only so many customers in the market ready to buy at one time. You have to advertise to keep your regular customers and to counterbalance the advertising of your competition.

7. K104 keeps your business top of mind with shoppers
Shoppers often go from store to store comparing prices, quality, and service. Advertising must reach them steadily through the decision making process, and your business’ name must be fresh in their minds when they decide to buy.

8. K104 gives your business a successful image
Nothing sets the record straight faster than advertising. Tell your customers and competitors your doors are open, and ready for business.

9. K104 maintains morale
Positive advertising boosts morale among employees. It gives your staff strong, additional support.

10 . K104 brings big bucks for your business!
Businesses that succeed are usually strong, steady advertisers. Look around… you will find the most aggressive and consistent advertisers are almost invariably the most successful. Join their ranks by advertising with K104 and watch your business grow!

Advertise with Today's Hit Music, K104

K104 can you help you market your business in the digital space with Pamal Digital, K104’s in-house Digital Agency
Contact us to for a free marketing evaluation. Click the logo below for more details or visit

For more than 30 years, thousands of local businesses have used the power of Pamal Broadcasting’s radio stations to help market their products and services. Not only do we provide the premier media in the region, but we listen to local businesses so that we can provide the best marketing advice to make sure we all grow!
Recently our clients have told us that they need help…help with the confusing world of digital. From SEM and Facebook to reputation management, they are looking for expertise. Increasingly, consumers are spending more time with smartphones and tablets, making the media landscape significantly more complicated for business owners and marketers to navigate, so Pamal Digital was born.
We’ve taken decades of experience in the broadcast marketing industry and married it with the latest tactics in digital marketing. The result is truly a best of all world’s approach to reaching and connecting with millions of consumers.
Our team provides customized media plans that incorporate SEM, SEO, social, targeted display, and reputation management tactics with time tested broadcast solutions. This combination allows you to reach, connect, engage and activate both your existing and prospective clients and customers from all angles.
At Pamal Digital we are a local business. We know what it takes to help local business grow!

Our approach gives your business a strong advantage:
1. Measurable and Targeted Strategy
2. Put relevant ads in front of your targeted audience
3. Implement Conversion Rate Optimization
4. A/B Test. Learn from your results and optimize with an improvement strategy in line with client goals
5. Reporting. We will meet with you monthly so that you know how your campaign is doing.
6. Transparent. We provide our clients with a 24/7 dashboard