Sponsored Weddings

In a new survey, 61% of Americans say they'd consider a brand-sponsored wedding . . . assuming that the brand covered more than half the costs of the ceremony.  Like if they paid $20K toward a $30,000 wedding. If a brand is going to pay for the majority of my wedding then sign me up - weddings are EXPENSIVE!

Only 32% of people say they'd reject ANY offer to commercialize their wedding.

If a corporation covered 100% of the wedding, couples would be willing to do some crazy stuff.  And if you're a wedding traditionalist, this may horrify you . . .

58% would be okay with a brand-inspired cocktail.

57% would allow the brand logo at reception tables, on signage, and on invites.

54% would allow the brand to hand out product samples at the wedding.

33% would allow the brand's mascot to attend the wedding.

20% would allow the mascot or a brand rep to OFFICIATE the wedding.

18% would be willing to mention the brand in their wedding vows.

And 17% would be okay putting the brand's logo on the wedding dress.  (Maybe as a patch, like on NBA and MLB jerseys.  For what it's worth, MEN are more likely to agree to this than women.)

REUTERS/Bernadett Szabo

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